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Service Marketing Strategies For Small And Medium Enterprises: Emerging Research And Opportunities (Advances In Business Strategy And Competitive Advantage)

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Product Details

Author:: Muhammad Sabbir Rahman|Mahmud Habib Zaman|Md Afnan Hossain, Muhammad Sabbir Rahman
Publisher:: IGI Global
Publication Date:: Dec 04, 2018
Number of pages:: 171 pages
Language:: English
Binding:: Hardcover
ISBN-10:: 1522578919
ISBN-13:: 9781522578918

Overview

This book addresses the growing importance of services and in recognition of unique challenges faced by small and medium enterprises service marketing managers to gain insights and a level playing field thereby attaining sustainability. It also focuses on the knowledge required to implement service strategies to gain competitive advantages--

| Author: Muhammad Sabbir Rahman|Mahmud Habib Zaman|Md Afnan Hossain, Muhammad Sabbir Rahman
| Publisher: IGI Global
| Publication Date: Dec 04, 2018
| Number of Pages: 171 pages
| Language: English
| Binding: Hardcover
| ISBN-10: 1522578919
| ISBN-13: 9781522578918