Overview
This book addresses the growing importance of services and in recognition of unique challenges faced by small and medium enterprises service marketing managers to gain insights and a level playing field thereby attaining sustainability. It also focuses on the knowledge required to implement service strategies to gain competitive advantages--
- | Author: Muhammad Sabbir Rahman|MUHAMMAD. RAHMAN|Hossain
- | Publisher: Business Science Reference
- | Publication Date: Dec 21, 2018
- | Number of Pages: 192 pages
- | Language: English
- | Binding: Paperback
- | ISBN-10: 1522586881
- | ISBN-13: 9781522586883
