Overview
This book proposes an extension of existing studies that explore the link between CSR and cultural dimensions and demonstrate that cultural dimensions and CSR communication are independent on corporate websites. It also offers guidelines to implement culturally congruent websites and to measure the degree of cultural adaptation--
- | Author: Maria Palazzo
- | Publisher: Igi Global
- | Publication Date: Jan 11, 2019
- | Number of Pages: 169 pages
- | Language: English
- | Binding: Hardcover
- | ISBN-10: 152257946X
- | ISBN-13: 9781522579465
