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Handbook Of Research On Contemporary Consumerism (Advances In Marketing, Customer Relationship Management, And E-Services)

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Product Details

Author:: Hans Ruediger Kaufmann|Mohammad Fateh Ali Khan Panni, Hans Ruediger Kaufmann
Publisher:: IGI Global
Publication Date:: Sep 20, 2019
Number of pages:: 361 pages
Language:: English
Binding:: Hardcover
ISBN-10:: 1522582703
ISBN-13:: 9781522582700

Overview

This book is a comprehensive reference source on new innovative dimensions of consumer behavioral studies and reveals different conceptual and theoretical frameworks. Featuring expansive coverage on a number of relevant topics and perspectives, such as green products, automotive technology, and anti-branding--

| Author: Hans Ruediger Kaufmann|Mohammad Fateh Ali Khan Panni, Hans Ruediger Kaufmann
| Publisher: IGI Global
| Publication Date: Sep 20, 2019
| Number of Pages: 361 pages
| Language: English
| Binding: Hardcover
| ISBN-10: 1522582703
| ISBN-13: 9781522582700