Exploring The Dynamics Of Consumerism In Developing Nations (Advances In Marketing, Customer Relationship Management, And E-Services)

This book focuses on consumption activities of consumers in developing nations. Consumer behavior is notably the bedrock of marketing discipline. It also focuses on the fact that developing countries play pivotal roles in the global marketing system serving as homes to many multinational corporations that are primarily interested in serving consumers in these nations--Provided by publisher.

• | Author: Ayantunji Gbadamosi
• | Publisher: Igi Global
• | Publication Date: Jan 11, 2019
• | Number of Pages: 428 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1522579060
• | ISBN-13: 9781522579069