Overview
This book focuses on consumption activities of consumers in developing nations. Consumer behavior is notably the bedrock of marketing discipline. It also focuses on the fact that developing countries play pivotal roles in the global marketing system serving as homes to many multinational corporations that are primarily interested in serving consumers in these nations--Provided by publisher.
- | Author: Ayantunji Gbadamosi
- | Publisher: Business Science Reference
- | Publication Date: Jan 10, 2019
- | Number of Pages: 460 pages
- | Language: English
- | Binding: Paperback
- | ISBN-10: 1522586431
- | ISBN-13: 9781522586432
