Exploring The Power Of Electronic Word-Of-Mouth In The Services Industry

This book examines the importance and the effective utilization of eWOM content for the positioning of products and services that illustrate the value of user generated content for influencing customer decision making in diverse business sectors--

• | Author: Hans Ruediger Kaufmann|Sandra Maria Correia Loureiro, Sandra Maria Correia Loureiro
• | Publisher: Business Science Reference
• | Publication Date: Jul 15, 2019
• | Number of Pages: 492 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1522585761
• | ISBN-13: 9781522585763