Myth In Modern Media Management And Marketing

This book analyzes the role of myth in management and marketing on the new media organization market. It also examines the media environment created by organizations, users and media recipients, as well as algorithms, codes and protocols--

• | Author: Jan Kreft|Sylwia Kuczamer-Klopotowska|Anna Kalinowska-Zeleznik, Jan Kreft
• | Publisher: Business Science Reference
• | Publication Date: Apr 19, 2019
• | Number of Pages: 340 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 152259101X
• | ISBN-13: 9781522591016