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Myth In Modern Media Management And Marketing

Myth In Modern Media Management And Marketing

Jan Kreft|Sylwia Kuczamer-Klopotowska|Anna Kalinowska-Zeleznik, Jan Kreft

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Product Details
Author:
Jan Kreft|Sylwia Kuczamer-Klopotowska|Anna Kalinowska-Zeleznik, Jan Kreft
Publisher:
Business Science Reference
Publication Date:
Apr 19, 2019
Number of pages:
340 pages
Language:
English
Binding:
Paperback
ISBN-10:
152259101X
ISBN-13:
9781522591016

Overview

This book analyzes the role of myth in management and marketing on the new media organization market. It also examines the media environment created by organizations, users and media recipients, as well as algorithms, codes and protocols--
  • | Author: Jan Kreft|Sylwia Kuczamer-Klopotowska|Anna Kalinowska-Zeleznik, Jan Kreft
  • | Publisher: Business Science Reference
  • | Publication Date: Apr 19, 2019
  • | Number of Pages: 340 pages
  • | Language: English
  • | Binding: Paperback
  • | ISBN-10: 152259101X
  • | ISBN-13: 9781522591016

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