Principles Of Marketing For A Digital Age - 9781529779790

From understanding markets, consumers and value to explaining the marketing mix and illustrating the roles of analytics, brand and customer experience today, this award-winning textbook introduces you to the essential concepts and tools for marketing in a digital age.

• | Author: Tracy L. Tuten
• | Publisher: Sage Publications Ltd
• | Publication Date: Dec 13, 2022
• | Number of Pages: 496 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1529779790
• | ISBN-13: 9781529779790