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Market Me: How To Market Your Idea ... Your Brand ... And Yourself! - 9781532075322
iUniverse
ISBN13:
9781532075322
$34.99
$31.85
When it comes to marketing, the biggest myth may be that it's deceptive, misleading, and unethical. Paul D. Barchitta highlights the foundation and building blocks that anchor a solid marketing strategy in this guide that answers questions such as: - What is marketing all about? - Why is it such an exciting time to be a marketer? - What are the four P's of marketing? - Why you must think like the customer! The author also examines topics that can serve as a blueprint for success from defining who is your customer, when and why they adopt your innovation, to the decision making process that the customer goes through. Why taking a snapshot of your product offerings, why new products are the lifeblood of an organization, and the importance of developing a brand are analyzed as well. Dissecting the methods of how products are promoted, from why advertising is a mentality to the effectiveness of the relationship that a salesperson can have with a customer are reviewed. How the distribution of products has evolved along with the importance of developing a global vision and more. Get a broad understanding of marketing and discover the methods, techniques, and theories that will convert your idea, your brand, or yourself into a success with the lessons in Market Me.
- | Author: Paul Barchitta
- | Publisher: Iuniverse
- | Publication Date: Jun 17, 2019
- | Number of Pages: 298 pages
- | Language: English
- | Binding: Hardcover
- | ISBN-10: 1532075324
- | ISBN-13: 9781532075322
- Author:
- Paul Barchitta
- Publisher:
- Iuniverse
- Publication Date:
- Jun 17, 2019
- Number of pages:
- 298 pages
- Language:
- English
- Binding:
- Hardcover
- ISBN-10:
- 1532075324
- ISBN-13:
- 9781532075322