Media Planning & Buying N The 21St Century: Integrating Traditional & Digital Media
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Media Planning & Buying N The 21St Century: Integrating Traditional & Digital Media

CreateSpace Independent Publishing Platform
SKU:
9781537438269
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ISBN13:
9781537438269
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Description
UPDATED (4th) EDITION of the most up to date and comprehensive book on media panning and buying in the 21st century. In addition to extensive updating, includes brand new chapters on Internet and programmatic buying.
  • | Author: Ronald D. Geskey, Sr.
  • | Publisher: CreateSpace Independent Publishing Platform
  • | Publication Date: Nov 19, 2016
  • | Number of Pages: 684 pages
  • | Language: English
  • | Binding: Paperback
  • | ISBN-10: 1537438263
  • | ISBN-13: 9781537438269
Additional Information
Author:
Ronald D. Geskey, Sr.
Publisher:
CreateSpace Independent Publishing Platform
Publication Date:
Nov 19, 2016
Number of pages:
684 pages
Language:
English
Binding:
Paperback
ISBN-10:
1537438263
ISBN-13:
9781537438269
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