Social Media Strategy : Marketing, Advertising, and Public Relations in the Consumer Revolution

This essential guide to marketing, advertising, and PR unlocks current strategies to build and leverage consumer influence across social media. The fourth edition features concise, graphics-oriented sections that get students creating content early. Updates throughout complement new sections on AI and Web3 and a full suite of online ancillaries.

• | Author: Keith A. Quesenberry
• | Publisher: Rowman & Littlefield Publishers
• | Publication Date: Feb 12, 2024
• | Number of Pages: NA pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1538167093
• | ISBN-13: 9781538167090