Brand Storytelling: Integrated Marketing Communications For The Digital Media Landscape

Brand Storytelling: Integrated Marketing Communications For The Digital Media Landscape - 9781538176382

Rowman & Littlefield Publishers
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9781538176382
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ISBN13:
9781538176382
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Description
This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within the reality of today's d...


  • | Author: Keith A. Quesenberry, Michael K. Coolsen
  • | Publisher: Rowman & Littlefield Publishers
  • | Publication Date: Feb 06, 2023
  • | Number of Pages: 320 pages
  • | Language: English
  • | Binding: Paperback
  • | ISBN-10: 1538176386
  • | ISBN-13: 9781538176382
Additional Information
Author:
Keith A. Quesenberry, Michael K. Coolsen
Publisher:
Rowman & Littlefield Publishers
Publication Date:
Feb 06, 2023
Number of pages:
320 pages
Language:
English
Binding:
Paperback
ISBN-10:
1538176386
ISBN-13:
9781538176382
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