Technology Development And Marketing: With Cases & Theories

Technology development needs a market. Since technology development is from supply side, it is always crucial to pay attention to the demand side of technology. Taking this notion as an underlying assumption, this book discusses a technology development case in the realm of microelectronic packaging technology based on a real case study of a three-year consecutive research and development program conducted in Korea with expandable implications for other contexts.

• | Author: Junmo Kim
• | Publisher: Authorhouse
• | Publication Date: Jun 07, 2018
• | Number of Pages: 128 pages
• | Language: English
• | Binding: Paperback/Business & Economics
• | ISBN-10: 1546245774
• | ISBN-13: 9781546245773