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Contemporary Research in E-Marketing, Volume 2

Name: Contemporary Research in E-Marketing, Volume 2
Brand: Idea Group Publishing
SKU: 9781591408246
Price: 101.66 USD
Availability: InStock
Author: Sandeep Krishnamurthy
ISBN: 9781591408246

Sandeep Krishnamurthy

$101.66

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Product Details

Author:: Sandeep Krishnamurthy
Publisher:: Idea Group Publishing
Publication Date:: Apr 30, 2005
Number of pages:: 386 pages
Binding:: Hardback or Cased Book
ISBN-10:: 1591408245
ISBN-13:: 9781591408246

Overview

This work offers a compilation of inter-disciplinary chapters on the topic of e-marketing. It offers a set of chapters that use different perspectives, theories and research methodologies to enrich the burgeoning e-marketing literature.