Overview
E-Marketing is intrinsically inter-disciplinary. Academic researchers in many fields are conducting research in this area. Contemporary Research in E-Marketing, Volume 1 brings the work being conducted in many disciplines to one outlet, encouraging cross-fertilization of ideas and greater dissemination of key research concepts.
- | Author: Sandeep Krishnamurthy
- | Publisher: Idea Group Publishing
- | Publication Date: Nov 30, 2004
- | Number of Pages: 356 pages
- | Binding: Hardback or Cased Book
- | ISBN-10: 1591403723
- | ISBN-13: 9781591403722
