The Manager's Pocket Guide to Behavioral Economics

HRD Press
SKU:
9781610143127
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ISBN13:
9781610143127
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Why do gamblers continue to gamble when they know they will lose? Why will "what we know" hurt us more than "what we don't know?" Why do you remember your summer vacation of 1985 differently than your brother? The Manager's Pocket Guide to Behavioral Economics answers these questions and more while examining flaws in our thinking, our decision-making, and how thinking illusions deceive us.


  • | Author: Richard Brynteson
  • | Publisher: HRD Press
  • | Publication Date: Jan 01, 2014
  • | Number of Pages: 138 pages
  • | Binding: Paperback or Softback
  • | ISBN-10: 1610143124
  • | ISBN-13: 9781610143127
Author:
Richard Brynteson
Publisher:
HRD Press
Publication Date:
Jan 01, 2014
Number of pages:
138 pages
Binding:
Paperback or Softback
ISBN-10:
1610143124
ISBN-13:
9781610143127