Billion-Dollar Branding: Brand Your Small Business Like a Big Business and Great Things Happen

Branding is considered to be the province of big business. Branding is thought to be a logo, a color, a font, or a type of advertising. None of these things is true. Branding is defining a company's image in such a way that the customer is left with a single feeling about that business and what they do. Branding is about finding a business's juicy center.

• | Author: Honey Parker
• | Publisher: Morgan James Publishing
• | Publication Date: Oct 01, 2012
• | Number of Pages: 200 pages
• | Binding: Paperback or Softback
• | ISBN-10: 1614482721
• | ISBN-13: 9781614482727