����️ Master Service Marketing in Retail & Healthcare!Marketing of Services: Retailing and Health Care by Naresh Malhotra delves into the unique challenges and strategies involved in marketing intangible services-specifically in retail and healthcare sectors. As part of the Legend in Marketing series, this book presents groundbreaking research on consumer expectations, service quality, branding, and customer satisfaction in service-driven industries.This volume explores service differentiation, patient-centered healthcare marketing, customer experience in retail, and innovations in service delivery. It also highlights the impact of digital transformation, AI, and data-driven personalization in modern service marketing.With real-world examples and expert analysis, this book is essential for retail executives, healthcare marketers, business strategists, and researchers aiming to enhance service delivery, improve brand perception, and foster customer loyalty.���� Stay ahead in service marketing-get your copy today!
- | Author: Vibrant Publishers
- | Publisher: Vibrant Publishers
- | Publication Date: Mar 29, 2025
- | Number of Pages: 00288 pages
- | Binding: Paperback or Softback
- | ISBN-10: 1636514332
- | ISBN-13: 9781636514338
