Antecedents And Outcomes Of Employee-Based Brand Equity (Advances In Business Strategy And Competitive Advantage)
$277.57
Business Science Reference
Antecedents And Outcomes Of Employee-Based Brand Equity
Business Science Reference
ISBN13:
9781668436226
$222.98
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Business Science Reference
Antecedents And Outcomes Of Employee-Based Brand Equity
Explores the antecedents and consequences of employee-based brand equity from different perspectives and different artifacts of employee-based brand equity. This book highlights the importance of brand equity from a human resource management perspective.
- | Author: Muhammad Waseem Bari|Muhammad Abrar|Emilia Alaverdov
- | Publisher: Business Science Reference
- | Publication Date: Jun 17, 2022
- | Number of Pages: 324 pages
- | Language: English
- | Binding: Paperback
- | ISBN-10: 1668436221
- | ISBN-13: 9781668436226
- Author:
- Muhammad Waseem Bari, Muhammad Abrar, Emilia Alaverdov
- Publisher:
- Business Science Reference
- Publication Date:
- Jun 17, 2022
- Number of pages:
- 324 pages
- Language:
- English
- Binding:
- Paperback
- ISBN-10:
- 1668436221
- ISBN-13:
- 9781668436226
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