Connecting with Consumers Through Effective Personalization and Programmatic Advertising

Key topics covered in this book include digital marketing strategies, personalized marketing, digital communication strategies, personalized communication, online advertising strategies, programmatic advertising, digital public relations strategies, media campaigns, media analytics, disinformation, communication crisis management, brand awareness, earned media, marketing performance, marketing automation, artificial intelligence, augmented reality, multichannel marketing, and immersive technologies. By offering a comprehensive exploration of these subjects, this book stimulates critical thinking, encourages innovation, and contributes to the visibility and sharing of research in this burgeoning field--

• | Author: Jorge Remondes, Paulo Jorge Madeira, Carlos Teixeira Alves
• | Publisher: IGI Global
• | Publication Date: Jan 10, 2024
• | Number of Pages: NA pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1668491478
• | ISBN-13: 9781668491478