The Pufferfish Effect is the story of how one company was able to grow exponentially by using a great marketing strategy, outstanding customer service, and leveraging what was important to their customers to penetrate a saturated market by looking bigger than we were, thereby crushing our competition. They were just a small company, but had a very large presence - much like a pufferfish.This book was designed for small business owners who want real stories and strategies to grow, even with a small budget.
- | Author: Susan Frew
- | Publisher: Bowker
- | Publication Date: Mar 17, 2019
- | Number of Pages: 110 pages
- | Language: English
- | Binding: Paperback
- | ISBN-10: 1733682406
- | ISBN-13: 9781733682404