Marketing Perspectives on Phygitalization

Examines the opportunities and challenges presented by phygitalization and highlights strategies companies in different industries can use to leverage its full potential. Discusses the multifaceted nature of phygital marketing and provides valuable insights into how businesses can navigate this evolving landscape.

• | Author: Sudhir Rana
• | Publisher: Apple Academic Press
• | Publication Date: Mar 13, 2025
• | Number of Pages: 00354 pages
• | Binding: Hardback or Cased Book
• | ISBN-10: 1774918463
• | ISBN-13: 9781774918463