Harness the power of employee influence and create enthusiastic brand advocates. Well-supported Employee Ambassadors on LinkedIn(TM) are powerful allies who can help your organisation attract new clients and fresh talent. This book is your one-stop guide to setting up a successful Employee Ambassador project on LinkedIn(TM) in just 10 hours. Empower and engage staff using a proven framework and reap the rewards. Discover how to: - Make ambassadorship on LinkedIn(TM) attractive, sustainable and efficient - Help Ambassadors create authentic content quickly and consistently using a clear A-Z system - Safeguard your company's reputation in the age of social media