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New Frontiers of Customer Strategy : Managing Sustainable, Environmental and Ethical Transitions

John Wiley & Sons
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9781786308504
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ISBN13:
9781786308504
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Digital transformation has shaped a new landscape for companies and their customers, offering companies a wealth of data with which to develop customer knowledge. However, this evolution is just one of many transformations in customer marketing within an increasingly complex reality, thrown into turmoil by environmental and social changes. New frontiers in customer relations strategies are thus being drawn, some in new territories grounded in efforts to preserve scarce resources, while others are built on expectations of social responsibility. These profound societal changes also reveal darker frontiers, where companies have insufficient ethical considerations for vulnerable customers, or merely react to changes in legislation. New Frontiers of Customer Strategy offers practitioners, lecturers and students an up-to-date reflection on the role of customer relations now and in the future, to keep pace with environmental, digital, inclusive and ethical issues, as well as organizational governance.


  • | Author: Thierry Delecolle, Florence Jacob, Isabelle Prim-Allaz
  • | Publisher: John Wiley & Sons
  • | Publication Date: Jul 23, 2024
  • | Number of Pages: 292 pages
  • | Language: English
  • | Binding: Hardcover
  • | ISBN-10: 1786308509
  • | ISBN-13: 9781786308504
Author:
Jöel Fleurence
Publisher:
John Wiley & Sons
Publication Date:
May 29, 2024
Number of pages:
196 pages
Language:
English
Binding:
Hardcover
ISBN-10:
1786309696
ISBN-13:
9781786309693