Strategic Marketing Management In Asia : Case Studies And Lessons Across Industries

With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses.

• | Author: Syed Saad Andaleeb, Khalid Hasan
• | Publisher: Emerald Publishing
• | Publication Date: Dec 22, 2016
• | Number of Pages: 592 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1786357461
• | ISBN-13: 9781786357465