Managing Brands In 4D: Understanding Perceptual, Emotional, Social And Cultural Branding

Emerald Publishing
SKU:
9781787561052
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ISBN13:
9781787561052
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The main value of this book is an organized and systematic approach to branding, supported by literature research, findings and practical implementation.


  • | Author: Jacek Pogorzelski
  • | Publisher: Emerald Publishing
  • | Publication Date: May 15, 2020
  • | Number of Pages: 248 pages
  • | Language: English
  • | Binding: Paperback
  • | ISBN-10: 1787561054
  • | ISBN-13: 9781787561052
Author:
Jacek Pogorzelski
Publisher:
Emerald Publishing
Publication Date:
May 15, 2020
Number of pages:
248 pages
Language:
English
Binding:
Paperback
ISBN-10:
1787561054
ISBN-13:
9781787561052