Social Customer Relationship Management Social-Crm In The Era Of Web 4.0 (Advances In Marketing, Customer Relationship Management, And E-Services)

This book is for those who wish to improve their understanding of the strategic role of marketing 2.0, digital customer experience and social customer relationship management on social networks and the importance of social networks to build loyalty in the web 4.0 era--

• | Author: Nedra Bahri Ammari
• | Publisher: IGI Global
• | Publication Date: Jun 24, 2022
• | Number of Pages: 317 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 179989553X
• | ISBN-13: 9781799895534