Overview
In the digital age, data has become the cornerstone of effective marketing strategies. Data Engineering for Data-Driven Marketing explores the vital intersection of data engineering and marketing, providing a comprehensive guide to harnessing the power of data for successful and impactful campaigns. Offering a thorough exploration of the symbiotic relationship between data engineering and modern marketing strategies, Data Engineering for Data-Driven Marketing uses a strategic lens to delve into methodologies of collecting, transforming, and storing diverse data sources. With real-world case studies actionable insights, the chapters within navigate the reader through the intricate process of building robust data pipelines, optimizing data quality, and implementing real-time processing techniques, all tailored to elevate marketing campaigns through precision targeting, customer personalization, and predictive modelling.
- | Author: Balamurugan Baluswamy
- | Publisher: Emerald Publishing Limited
- | Publication Date: Mar 10, 2025
- | Number of Pages: 00258 pages
- | Binding: Hardback or Cased Book
- | ISBN-10: 1836623275
- | ISBN-13: 9781836623274
