Marketing and Design in the Service Sector : Enhancing the Customer Experience

Providing a practical, evidence-based vision of how to enhance and enrich customer experience through tangibles, exterior and interior design and space within the service industry. In other words, looking through the space-scape and design-scape to improve service performance to better address customer needs and desires.

• | Author: Saloomeh Tabari, Wei Chen, Stella Kladou
• | Publisher: Emerald Publishing Limited
• | Publication Date: Sep 30, 2024
• | Number of Pages: NA pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 183797277X
• | ISBN-13: 9781837972777