New Insights On Trust In Business-To-Business Relationships: A Multi-Perspective Approach (Advances In Business Marketing And Purchasing, 26)

New Insights On Trust In Business-To-Business Relationships: A Multi-Perspective Approach (Advances In Business Marketing And Purchasing, 26)

Emerald Publishing
SKU:
9781838670634
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ISBN13:
9781838670634
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Description
New Insights on Trust in Business-to-Business Relationships provides readers with advanced original insights on trust antecedents, processes and consequences within the B2B marketing context and offers practical tools alongside suggestions for future research.


  • | Author: Houcine Akrout, Karine Raies, Arch G. Woodside
  • | Publisher: Emerald Publishing
  • | Publication Date: Aug 15, 2019
  • | Number of Pages: 184 pages
  • | Language: English
  • | Binding: Hardcover
  • | ISBN-10: 1838670637
  • | ISBN-13: 9781838670634
Additional Information
Author:
Houcine Akrout, Karine Raies, Arch G. Woodside
Publisher:
Emerald Publishing
Publication Date:
Aug 15, 2019
Number of pages:
184 pages
Language:
English
Binding:
Hardcover
ISBN-10:
1838670637
ISBN-13:
9781838670634
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