Consumer Nationalism in China : Examining Its Critical Impact on Multinational Businesses

This book will be the first book that systematically analyzes the different waves of consumer nationalism in China, the types of its nationalistic consumer actions, and the critical impact of the new wave which has increased the possibility of a consumer base that could turn hostile at any moment.

• | Author: Maggie Ying Jiang
• | Publisher: China in the 21st Century
• | Publication Date: May 14, 2024
• | Number of Pages: 250 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1839982853
• | ISBN-13: 9781839982859