Overview
The extremely readable and accessible format brings the reader a wealth of information, and provides a valuable reference to any student of marketing.
- | Author: Jim Blythe
- | Publisher: Sage Publications Ltd
- | Publication Date: Mar 01, 2009
- | Number of Pages: 232 pages
- | Binding: Hardback or Cased Book
- | ISBN-10: 1847874983
- | ISBN-13: 9781847874986