Overview
Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today. Each entry comprises of: -Definition-Summary-Broader discussion -Examples and illustrations-Key literature and further readingIntroductory chapters serve to situate and introduce the topics.
- | Author: Jim Blythe
- | Publisher: Sage Publications Ltd
- | Publication Date: Feb 16, 2009
- | Number of Pages: 232 pages
- | Binding: Paperback or Softback
- | ISBN-10: 1847874991
- | ISBN-13: 9781847874993
