Effective Marketing

Effective Marketing discusses the essential features of marketing in a clear, concise, and logical manner, with relevant examples, making the book ideal for students. It directly addresses the syllabus for CIPS marketing, CIM marketing fundamentals and CIMA marketing, and also addresses the needs of many marketing degree subjects.

• | Author: Jacqueline Bishop
• | Publisher: Liverpool Academic Press
• | Publication Date: Oct 01, 2002
• | Number of Pages: 240 pages
• | Binding: Paperback or Softback
• | ISBN-10: 1903500036
• | ISBN-13: 9781903500033