The Marketing Plan Handbook - 9781936572557

The Marketing Plan Handbook (5th Edition) presents a structured approach to developing action plans to launch new offerings and manage existing ones. This book outlines the key components of the marketing plan and delineates the key aspects of the marketing planning process.

• | Author: Alexander Chernev
• | Publisher: Cerebellum Press
• | Publication Date: Jan 01, 2018
• | Number of Pages: 148 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1936572559
• | ISBN-13: 9781936572557