If you've been asked to get funding for a content strategy initiative and need to build a compelling case, if you've been approached by your staff to implement a content strategy and want to know the business benefits, or if you've been asked to sponsor a content strategy project and don't know what one is, this book is for you. Rahel Anne Bailie and Noz Urbina come from distinctly different backgrounds, but share a deep understanding of how to help your organization build a content strategy. This book provides practical advice on how to sell, create, implement, and maintain a content strategy, including case studies that show both successful and not so successful efforts.
- | Author: Rahel Anne Bailie
- | Publisher: XML Press
- | Publication Date: Dec 28, 2012
- | Number of Pages: 306 pages
- | Binding: Paperback or Softback
- | ISBN-10: 1937434168
- | ISBN-13: 9781937434168
