Introduction to Brands

Introduction to Brands, as the fundamental work of the brands subjects, marks a great breakthrough in the brand theoretical research system of the world. It has entered the theory promotion phase where the systematic brand theoretical research methods and advanced brand technology are being established gradually, providing powerful theoretical support for the development of brands in all countries, industries, cities and enterprises.Introduction to Brands is a practical achievement in terms of brand theoretical researches and practices, which has revealed the development pattern and prospect of future brand science: it has not only officially defined brand for the first time, but also confirmed the brand position in future social and economic development and predicated that brand would dominate the economic trends of various industries.

• | Author: Tan Xinzheng, Zhu Zerong, Yang Jinfei
• | Publisher: I Wing Press, Incorporated
• | Publication Date: Jan 10, 2019
• | Number of Pages: 518 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1940742110
• | ISBN-13: 9781940742113