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Designing Customer Service Processes (Winning in Service Markets)

Designing Customer Service Processes (Winning in Service Markets)

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Product Details
Author:
Jochen Wirtz
Publisher:
WS PROFESSIONAL
Publication Date:
Oct 21, 2017
Number of pages:
62 pages
Language:
English
Binding:
Paperback
ISBN-10:
1944659242
ISBN-13:
9781944659240

Overview

Preface -- Introduction -- What is a service process? -- Designing and documenting service processes -- Service process redesign -- Customer participation in service processes -- Self-service technologies -- Conclusion -- Summary -- Endnotes


  • | Author: Jochen Wirtz
  • | Publisher: WS PROFESSIONAL
  • | Publication Date: Oct 21, 2017
  • | Number of Pages: 62 pages
  • | Language: English
  • | Binding: Paperback
  • | ISBN-10: 1944659242
  • | ISBN-13: 9781944659240

Categories

Paperback/Business & Economics

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