Overview
Preface -- Introduction -- Service environments - an important element of the service marketing mix -- What is the purpose of service environments? -- The theory behind consumer responses to service environments -- Dimensions of the service environment -- Putting it all together -- Conclusion -- Summary -- Endnotes
- | Author: Jochen Wirtz
- | Publisher: WS PROFESSIONAL
- | Publication Date: Nov 04, 2017
- | Number of Pages: 56 pages
- | Language: English
- | Binding: Paperback
- | ISBN-10: 1944659307
- | ISBN-13: 9781944659301
