Engineering the High Tech Start Up, Volume II: Applied Knowledge

Annotation It's been widely reported that over 90 percent of all startups, including high tech ventures, fail. In spite of this statistic, entrepreneurship remains a vibrant force in most economies, and engineering startups continue to play an important role in economic and quality of life growth. This new two-volume book is written for engineers who desire to start their own companies and are looking for guidance in the entrepreneurial process. The goal of the book is to turn the engineer into an entrepreneurial engineer, an individual who keeps one foot solidly planted in the engineering profession while guiding the process of moving a product or service idea to the marketplace. It explains that planning, developing and launching any new tech business requires all the skills of entrepreneurship, plus a thorough understanding of tech industry products, markets, and customer needs. The second volume focuses in in greater detail in recognizing new opportunities for product development, testing the hypothesis for a new product idea, and how to create an effective business plan for the new product or products. It also lays the ground work on how to conceptualize a new tech enterprise, from the initial value proposition to the product planning and preparation, including the business plan, funding, and launch, and initial business operation. It highlights typical pitfalls, and how to manage the usual risks associated with any new enterprise, but particularly a high tech enterprise. It also points the way to managing growth through internal expansion, as well as acquisitions and licensing.

• | Author: Cory R. A. Hallam, William Flannery
• | Publisher: Momentum Press
• | Publication Date: Mar 05, 2018
• | Number of Pages: 174 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1947083120
• | ISBN-13: 9781947083127