Marketing Chronicles : A Compendium Of Global And Local Marketing Insights From The Pre-Smartphone And Post-Smartphone Eras

- From a marketing professional, practitioner and observer, this compendium will be useful for all students of marketing and practitioners. - Filled with concepts explained through real examples and cases, the book focuses on insights, interesting concepts and informative observations. - Covers a vast spectrum of marketing subjects from branding concepts to unique media strategies to segmentation tothe power of measurement and metrics.

• | Author: Nimish V Dwivedi
• | Publisher: Notion Press, Inc.
• | Publication Date: Oct 07, 2017
• | Number of Pages: 152 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1947949152
• | ISBN-13: 9781947949157