Entering the Chinese e-Merging Market

The Chinese e-Merging Market is designed to work as a step-by-step guide to the online marketplace and social media landscape in China. Over the past decades China gained the reputation of being the world's factory, focusing solely on manufacturing exports. This is about to change. The role of e-commerce is tremendously important in the context of the Chinese government's stated goal of relying less on exports to the recession-stricken West and focusing more on domestic consumption as a driver for further economic growth. This book aims to assist Western SMEs, business owners, entrepreneurs, investors, and business students to understand and ideally enter the Chinese e-merging market. It provides practical advice, updated data, and relevant links for further reference that Western companies and entrepreneurs can use to establish their online business presence in China and to remain competitive in this tremendously challenging and profitable market--Provided by publisher

• | Author: Danai Krokou
• | Publisher: Business Expert Press
• | Publication Date: Dec 11, 2018
• | Number of Pages: 220 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1948976498
• | ISBN-13: 9781948976497