The Three Fears Every Leader Has to Know: Words to Use in a Crisis

Fear is an inescapable part of how human beings experience reality. The impact of fear becomes particularly evident in a crisis. When a crisis strikes, be it a war, a pandemic, global warming or a financial crisis, leaders are challenged to exercise sound judgement by speaking and acting. This book argues that there are three fears every leader has to know – apocalyptic fear, political fear, and private fear. By appealing to these three fears in an adequate manner, a leader’s appeal to fear may serve a constructive purpose in a crisis.

• | Author: Bård Norheim, Joar Haga
• | Publisher: Palgrave Macmillan
• | Publication Date: Aug 06, 2022
• | Number of Pages: 147 pages
• | Language: English
• | Binding: Hardcover/Political Science
• | ISBN-10: 3031089839
• | ISBN-13: 9783031089831