The College Textbook Publishing Industry In The U.S. 2000-2022: The Search For Competitive Marketing Strategies (Marketing And Communication In Higher Education)

Palgrave Macmillan
SKU:
9783031304149
|
ISBN13:
9783031304149
$51.13
(No reviews yet)
Condition:
New
Usually Ships in 24hrs
Current Stock:
Estimated Delivery by: | Fastest delivery by:
Adding to cart… The item has been added
Buy ebook
This book explores the college textbook publishing industry, from its inception in medieval universities, through the late 20th century, to the present day which has led to an existential crisis for some publishers. The various sections in this book offers a comprehensive analysis of the substantive developments, problems, and concerns about a myriad of major issues that confronted the higher education textbook sector after 2000. Chapters incorporate highly reliable textbook statistical sources as well as a review of some marketing theories utilized by these publishers (e.g., understanding the threat of substitute products; the sale of used and rental texts; the sale of new digital textbooks).


  • | Author: Albert N. Greco
  • | Publisher: Palgrave Macmillan
  • | Publication Date: May 18, 2023
  • | Number of Pages: 157 pages
  • | Language: English
  • | Binding: Hardcover
  • | ISBN-10: 3031304144
  • | ISBN-13: 9783031304149
Author:
Albert N. Greco
Publisher:
Palgrave Macmillan
Publication Date:
May 18, 2023
Number of pages:
157 pages
Language:
English
Binding:
Hardcover
ISBN-10:
3031304144
ISBN-13:
9783031304149