Digital Transformation Of The Hotel Industry: Theories, Practices, And Global Challenges (Tourism, Hospitality & Event Management)

The hotel industry has gone through important transformations, not only in terms of management and operation but also in terms of interaction with consumers. Technological development and adaptation to the digital era have been one of the greatest challenges for hotels. This book aims to fill the gap in the literature in this specific area of the tourism sector and contribute to a better understanding of trends and challenges in the hotel industry on a global scale.

• | Author: Jorge Marques, Rui Pedro Marques
• | Publisher: Springer
• | Publication Date: Jun 06, 2023
• | Number of Pages: 276 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 3031316819
• | ISBN-13: 9783031316814