
Customer Centric Support Services in the Digital Age : The Next Frontier of Competitive Advantage
Palgrave Macmillan
ISBN13:
9783031370960
$190.78
This book explores how customer service can become the singular competitive differentiator for organizations in the digital era. Given the pace of digitization and the rise in customer expectations post-pandemic, organizations must focus on customer-centricity in all functions in the digital age, providing factors, enablers, and processes for customer service and sharing best practices based on research from global experts. The book is a valuable resource for students and researchers keen on understanding the new digital landscape in customer service to develop, maintain, and enhance customer relationships.
- | Author: Jagdish N. Sheth, Varsha Jain, Emmanuel Mogaji, Anupama Ambika
- | Publisher: Palgrave Macmillan
- | Publication Date: Jan 03, 2024
- | Number of Pages: NA pages
- | Language: English
- | Binding: Hardcover
- | ISBN-10: 3031370961
- | ISBN-13: 9783031370960
- Author:
- Jagdish N. Sheth, Varsha Jain, Emmanuel Mogaji, Anupama Ambika
- Publisher:
- Palgrave Macmillan
- Publication Date:
- Jan 03, 2024
- Number of pages:
- NA pages
- Language:
- English
- Binding:
- Hardcover
- ISBN-10:
- 3031370961
- ISBN-13:
- 9783031370960