Customer Centric Support Services in the Digital Age : The Next Frontier of Competitive Advantage

Palgrave Macmillan
SKU:
9783031370960
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ISBN13:
9783031370960
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This book explores how customer service can become the singular competitive differentiator for organizations in the digital era. Given the pace of digitization and the rise in customer expectations post-pandemic, organizations must focus on customer-centricity in all functions in the digital age, providing factors, enablers, and processes for customer service and sharing best practices based on research from global experts. The book is a valuable resource for students and researchers keen on understanding the new digital landscape in customer service to develop, maintain, and enhance customer relationships.


  • | Author: Jagdish N. Sheth, Varsha Jain, Emmanuel Mogaji, Anupama Ambika
  • | Publisher: Palgrave Macmillan
  • | Publication Date: Jan 03, 2024
  • | Number of Pages: NA pages
  • | Language: English
  • | Binding: Hardcover
  • | ISBN-10: 3031370961
  • | ISBN-13: 9783031370960
Author:
Jagdish N. Sheth, Varsha Jain, Emmanuel Mogaji, Anupama Ambika
Publisher:
Palgrave Macmillan
Publication Date:
Jan 03, 2024
Number of pages:
NA pages
Language:
English
Binding:
Hardcover
ISBN-10:
3031370961
ISBN-13:
9783031370960