An Instructor's Manual to H2H Marketing Case Studies : Teach Human-to-Human Marketing Effectively

This is an instructor's manual for the popular textbook 'H2H Marketing: Case Studies on Human-to-Human Marketing' (Springer, 2023). The authors have provided a perfect companion that enables teachers to adopt a case-by-case approach when using the material in the classroom. 'H2H Marketing' focuses on redefining the role of marketing by reshaping the mindset of decision-makers and integrating concepts such as Design Thinking, Service-Dominant Logic, and Digitalization. By following this carefully designed manual, teachers can assist their students in gaining a deeper understanding of the case studies that illustrate various aspects of the concept, its fundamental elements, and its implementation.

• | Author: Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz, Kejsi Sulaj
• | Publisher: Springer
• | Publication Date: Feb 08, 2024
• | Number of Pages: NA pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 3031490045
• | ISBN-13: 9783031490040