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Value Chain Marketing: A Marketing Strategy to Overcome Immediate Customer Innovation Resistance

Value Chain Marketing: A Marketing Strategy to Overcome Immediate Customer Innovation Resistance - Hardback

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Product Details
Author:
Stephanie Hintze
Publisher:
Springer
Publication Date:
Jan 14, 2015
Number of pages:
259 pages
Binding:
Hardback or Cased Book
ISBN-10:
3319113755
ISBN-13:
9783319113753

Overview

Value Chain Marketing: A Marketing Strategy to Overcome Immediate Customer Innovation Resistance


  • | Author: Stephanie Hintze
  • | Publisher: Springer
  • | Publication Date: Jan 14, 2015
  • | Number of Pages: 259 pages
  • | Binding: Hardback or Cased Book
  • | ISBN-10: 3319113755
  • | ISBN-13: 9783319113753

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