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Value Chain Marketing: A Marketing Strategy to Overcome Immediate Customer Innovation Resistance

Value Chain Marketing: A Marketing Strategy to Overcome Immediate Customer Innovation Resistance - Paperback

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Product Details
Author:
Stephanie Hintze
Publisher:
Springer
Publication Date:
Sep 24, 2016
Number of pages:
259 pages
Binding:
Paperback or Softback
ISBN-10:
3319384783
ISBN-13:
9783319384788

Overview

Value Chain Marketing: A Marketing Strategy to Overcome Immediate Customer Innovation Resistance


  • | Author: Stephanie Hintze
  • | Publisher: Springer
  • | Publication Date: Sep 24, 2016
  • | Number of Pages: 259 pages
  • | Binding: Paperback or Softback
  • | ISBN-10: 3319384783
  • | ISBN-13: 9783319384788

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